Akshay Kumar to unveil the new logo of Fortune Edible Oils and Food

Fortune, a leading consumer brand has unveiled a brand new identity along with a wide range of product offerings. They have consistently reformed their brand, while engaging with consumers and meeting with their ever evolving needs.

To reach out to their consumers digitally, Fortune featured their Brand Ambassador and ace actor Akshay Kumar.

With a prime focus on digital amplification, the brand opted to present its new identity across social media platforms in collaboration with the actor Akshay Kumar and many other key influencers. Akshay unveiled the new identity & the wide range of offerings Fortune has apart from oils through an exciting unboxing activity.

In the first phase Fortune revealed the teaser video of Akshay initiating the campaign with a #WhatsInTheBox contest. After generating conversations throughout the country about what’s in the box, Fortune finally revealed its new logo and wide range of offerings under the Fortune umbrella.

Angshu Mallick, Deputy CEO said, “Fortune has always been about connecting with the consumers in the correct way. For the evolving needs of our consumers, Fortune has undertaken a step towards uplifting the brand proposition by modernizing the identity of the brand

For decades Fortune has been synonymous with oils, and while we have the largest share of the pie in the category, we are determined to dominate all categories. Our vision is to become the largest food FMCG brand in the country which is why Fortune range also includes Rice, Atta, Besan, Dal, Soya chunks and more in an all-new avatar that I believe will resonate better with all the consumers.”

Fortune has additionally associated with a few national influencers such as Miss Malini, Chef Ajay Chopra, Viraj Ghelani, Deeksha Joshi, Karan Dua amongst many others. The influencers were seen unboxing the mystery box sent by Fortune while revealing the new look and the wide range of product offerings by Fortune. With this, the brand has taken over the digital world and created conversations in the country.

source https://www.bollywoodhungama.com/news/bollywood/akshay-kumar-unveil-new-logo-fortune-edible-oils-food/

Comments

Daniel Craig starrer No Time To Die pushed to 2021, new release date announced

After the stupendous success of Knives Out, actor Daniel Craig is set for his last outing as James Bond in the upcoming actioner, No Time To Die . The 25th film in the Bond franchise was supposed to release in April, this year. But, due to the coronavirus pandemic, the makers decided to postpone the film to November. Once again, the film has been postponed and now will release in 2021. According to the official website 007, the statement read, "MGM, Universal and Bond producers, Michael G. Wilson and Barbara Broccoli, today announced the release of No Time To Die, the 25 th film in the James Bond series, will be delayed until 2 April 2021 in order to be seen by a worldwide theatrical audience. We understand the delay will be disappointing to our fans but we now look forward to sharing No Time To Die next year." In No Time To Die , James Bond has left active service and is enjoying a tranquil life in Jamaica. His peace is short-lived when his old friend Felix Leite

Armie Hammer's ex Paige Lorenze claims he left her with bruises, carved an 'A' on her body amid cannibalism controversy

Actor Armie Hammer is in the midst of a major cannibalism and abuse controversy. It all began with an Instagram user who revealed some alleged sexually explicit chats exchanged between the actor and a woman. The alleged chats included conversations about sex fantasies, cannibalism. The screenshots blew up and soon the actor began to receive backlash. Soon, he exited from the film Shotgun Wedding amid the controversy. "I’m not responding to these bullshit claims but in light of the vicious and spurious online attacks against me, I cannot in good conscience now leave my children for 4 months to shoot a film in the Dominican Republic," Armie Hammer responded in a statement to Variety. "Lionsgate is supporting me in this and I’m grateful to them for that." While many chats have come out, the actor's ex-girlfriend model Paige Lorenze has made some shocking claims. Speaking to Daily Mail, she said that Armie Hammer would indulge in knife play, and “he would cut o

Spider-Man: Into the Spider-Verse 2 production begins

The highly anticipated sequel of Spider-Man: Into the Spider-Verse has begun the production of the animated film. The film, that released in 2018, was highly applauded and won numerous awards including Best Animated Feature at the 91st Academy Awards, 46th Annie Awards, and 76th Golden Globe Awards. Now, the production of the sequel has begun. Animator Nick Kondo took to Twitter to share his excitement and shared a gif and wrote, "first day on the job!" First day on the job! pic.twitter.com/qfqcCAi9wF — Nick Kondo 近藤 (@NickTyson) June 8, 2020 While everything is kept under wraps, it is being reported that the sequel will focus more on the story Miles and Gwen Stacy. The after-credits scene also featured Miguel O'Hara, Spider-Man 2099. So, he will also play an important part in the sequel. Spider-Man: Into the Spider-Verse was directed by Bob Persichetti, Peter Ramsey, and Rodney Rothman from a screenplay by Phil Lord and Rothman, and a story by Lord. It stars

How to sleep

Search This Blog