Skip to main content

Alia Bhatt dons the entrepreneur’s hat, launches kids-wear brand called Ed-a-mamma

Alia Bhatt recently took to her Instagram to announce that she has launched a kids-wear brand called Ed-a-mamma. The actress had been working on a venture of her own for quite some time now and the launch has surely left her ecstatic. The clothing will range for the age groups of 2-14 years and currently has a section on FirstCry. The pricing is pretty reasonable beginning at Rs. 350 and Alia’s Ed-a-mamma is expected to have its own section on e-commerce websites like Amazon and Flipkart by next year.

Alia Bhatt dons the entrepreneur’s hat, launches kids-wear brand called Ed-a-mamma

Alia Bhatt already has investments in StyleCracker but Ed-a-mamma happens to be fully funded by the actress and is currently functioning on a small-scale basis. Talking about the brand to another news portal, she said that she wanted to do something for the environment and so they have used organic cotton and non-plastic buttons for the range. Putting ‘reduce-reuse-recycle’ to use, they use the leftover dress materials to make hair ties and bows. Every package will come with a ‘Seed ball’ that will have live seeds in it and will encourage the kids to plant trees.

Nearly 70% of the stock of Ed-a-mamma has already been sold out since it was launched 6 weeks ago and Alia took to her Instagram today to share a few promotional pictures for the brand, take a look at them.

Also Read: Alia Bhatt enjoys Karan Johar’s book The Big Thoughts of Little Luv before heading for shoot



source https://www.bollywoodhungama.com/news/bollywood/alia-bhatt-dons-entrepreneurs-hat-launches-kids-wear-brand-called-ed-mamma/

Comments

Post a Comment

Popular posts from this blog

Daniel Craig starrer No Time To Die pushed to 2021, new release date announced 

After the stupendous success of  Knives Out,  actor Daniel Craig is set for his last outing as James Bond in the upcoming actioner,  No Time To Die . The 25th film in the Bond franchise was supposed to release in April, this year. But, due to the coronavirus pandemic, the makers decided to postpone the film to November. Once again, the film has been postponed and now will release in 2021. According to the official website 007, the statement read, "MGM, Universal and Bond producers, Michael G. Wilson and Barbara Broccoli, today announced the release of  No Time To Die,  the 25 th  film in the James Bond series, will be delayed until 2 April 2021 in order to be seen by a worldwide theatrical audience. We understand the delay will be disappointing to our fans but we now look forward to sharing  No Time To Die  next year." In  No Time To Die , James Bond has left active service and is enjoying a tranquil life in Jamaica. His peace is short-lived when his old friend Felix Leite
Post a Comment
Read more

Armie Hammer's ex Paige Lorenze claims he left her with bruises, carved an 'A' on her body amid cannibalism controversy 

Actor Armie Hammer is in the midst of a major cannibalism and abuse controversy. It all began with an Instagram user who revealed some alleged sexually explicit chats exchanged between the actor and a woman. The alleged chats included conversations about sex fantasies, cannibalism. The screenshots blew up and soon the actor began to receive backlash. Soon, he exited from the film  Shotgun Wedding amid the controversy. "I’m not responding to these bullshit claims but in light of the vicious and spurious online attacks against me, I cannot in good conscience now leave my children for 4 months to shoot a film in the Dominican Republic," Armie Hammer responded in a statement to Variety. "Lionsgate is supporting me in this and I’m grateful to them for that." While many chats have come out, the actor's ex-girlfriend model Paige Lorenze has made some shocking claims. Speaking to Daily Mail, she said that Armie Hammer would indulge in knife play, and “he would cut o
Post a Comment
Read more

Spider-Man: Into the Spider-Verse 2 production begins

The highly anticipated sequel of  Spider-Man: Into the Spider-Verse has begun the production of the animated film. The film, that released in 2018, was highly applauded and won numerous awards including Best Animated Feature at the 91st Academy Awards, 46th Annie Awards, and 76th Golden Globe Awards. Now, the production of the sequel has begun. Animator Nick Kondo took to Twitter to share his excitement and shared a gif and wrote, "first day on the job!" First day on the job! pic.twitter.com/qfqcCAi9wF — Nick Kondo 近藤 (@NickTyson) June 8, 2020 While everything is kept under wraps, it is being reported that the sequel will focus more on the story Miles and Gwen Stacy. The after-credits scene also featured Miguel O'Hara, Spider-Man 2099. So, he will also play an important part in the sequel. Spider-Man: Into the Spider-Verse was directed by Bob Persichetti, Peter Ramsey, and Rodney Rothman from a screenplay by Phil Lord and Rothman, and a story by Lord. It stars
Post a Comment
Read more